Cahootify is an online media company that provides a platform for individuals to upload their projects, creating a work portfolio that allows people to know who you are and what skills you have, advertising a selection of your work. It also allows you to share projects that you want to start, allowing you to select roles you want filled to help you with your creation. Finally, it lets you seek opportunities, so that as well as people helping you with your project you can help them with theirs, enabling you to get your name out there and build up a virtual network of contacts within the industry who are familiar with your work.
Cahootify is there for people who have an interest in the film, media and entertainment industries and are committed to making their ideas come to life. When asked recently why Cahootify operates a free to use online recruitment scheme, Pete Francomb, the company’s CEO stated that ‘There is a fine balance between a project for money and a project for love’
If we take a young aspiring film maker who needs actors, actresses, makeup professionals, artists and those who are good with sound and camera equipment to help her make her first film then Cahootify is the best place for her.
When talking to the Pete Francomb about Cahootify and how a film maker could use it to their advantage he listed that it can help cast, crew and producers generate an industry calling card that they can share with others interested in the film industry. The Film maker can set up a profile adding the roles and characteristics they think they have, a small introduction about themselves and can upload any previous work that shows evidence of these roles and characteristics being used.
Cahootify also allows producers to recruit for projects. The film maker can upload any project they are interested in starting and advertise any roles they need filling. This in turn allows people, like those who are interested in the film industry express their interest in the role, potentially gaining experience and showing evidence or their roles and characteristics. Each benefit of using Cahootify depends on the others being delivered, Therefore making it difficult to get a community going and continuing to build it.
As well as using Cahootify a film maker could also use other social media platforms like Twitter. On Twitter you have a number of taxonomies that will allow you to advertise your project. For example, you can follow people and retweet, like and share posts. By retweeting, liking and following people and their posts you are grabbing their attention, which could encourage them to check your profile out and follow you, giving you the chance to advertise yourself. On Twitter your posts, known as ‘tweets’ are limited to 140 characters. By having such a short character limit you are required to make short, to the point posts if you want to have any chance to gain the attention of people. Within these posts you are also able to upload videos that are 30 seconds long and upload instantly without having to click a play button. As an advertising advantage you can ‘Pin’ these 30 second video posts so they appear at the top of your profile page, making it the first thing people see when they click on your profile and thereby providing valuable advertising for your project. Folksonomies within Twitter include hashtags. Using Hashtags in tweets allows you to interact with and find people who have used the same hashtag even if they do not currently follow your tweets. For example, within our class we have a hashtag #MFC4322 which allows us to see each other as a class. A film maker could use the hashtag #Film or #FilmMaking to advertise their new, ongoing project allowing them to find and communicate with people who have an interest in helping.
Facebook is similar to Twitter where by it is a good social networking site that can be used by a film maker to advertise their work and due to the fact that it includes taxonomies and folksonomies that can help with the advertising process. Some taxonomies within Facebook include group pages. On Facebook you can create or join groups. This allows people with similar interests to come together and communicate. This is handy for a film maker who is trying to start a new project as she can look on these groups, find an active user and directly communicate with them, gaining their attention to her profile as well as her project. Folksonomies within Facebook include Tags. On your profile and on a group page you can create tags such as pages you have liked, your hometown, where you went to University and mutual friends, which can make your profile or page appear when searched through Facebook increasing your chance of being noticed and gaining attention to your project. This also makes easy for the film maker to look for potential team mates.
A professional form of Facebook is LinkedIn. It is similar to Cahootify in the sense that it allows work professionals and those who are committed, find, communicate and work together with people in similar professions and with similar interests. It allows people to build up a useful network of contacts. For example, it tells you if one of your contacts, contacts, works for is interested in working for a company you have searched for.
To me Cahootify is both an online community and Social Media Platform. Within Cahootify you can find, communicate and work together with people who have similar interests to you as well as creating and sharing content.
In addition to the use of social media to share projects to maintain and gain attention, a film maker or anyone who is wanting to start a business or project needs to make sure they have a good online presence. This is important for marketing as it will reinforce what you offer to a potential target market. Communicating with your audience is not enough, you also need to have a web presence that portrays you as a person, why people should help with your project and why people should watch and share your production.
To create a good online presence, it is important that you are an active user of social media websites like Twitter, Facebook and in this case Cahootify, posting updates regularly so your followers and those interested in what you are doing and your projects can see what you are up to as well as giving you the opportunity to open your presence out to new people seeking opportunities. It is also important to use folksonomies like tags as this will optimise your ability to appear in potential consumers or team mate’s searches. Finally, it is important that your content is good. Good online content includes humour, originality, including your interests and something that is short and to the point and that your target audience can relate to. You want to produce a piece of content that will appeal to your target audience and will give them all the basic information they need about you or your project.
You may have Twitter and Facebook to help spread the word about your project but where Cahootify is different and comes in handy is in scouting for the best talent and match for the job. A bonus for a film maker using Cahootify is that to upload a completed film they first need to upload it to another social media site like Vimeo or YouTube allowing it to be seen not only by your contacts, followers and those people who were involved in the project but also those who search through Vimeo or YouTube to see it. Therefore, looking at this and the above I would highly recommend using Cahootify, alongside other social media websites to build an online presence and advertise your projects.